Wednesday, February 25, 2026
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Bigg Boss Season 19 Breaks Records: Grand Finale Hits 4.5 Million Live Views on JioHotstar

Bigg Boss Season 19 has officially etched its name in history as the most successful edition of India’s premier reality franchise. Delivering unprecedented viewership...

Madhuri Dixit’s Thriller ‘Mrs. Deshpande’ Premieres on JioHotstar Dec 19 

JioHotstar has set the global premiere date for its highly anticipated thriller series, 'Mrs. Deshpande,' featuring Bollywood icon Madhuri Dixit in a challenging new...

Women’s World Cup Viewership Hits Record 446M on JioHotstar as India Wins

Women’s cricket in India has reached a monumental defining moment. The ICC Women’s Cricket World Cup India 2025 final, which saw Team India clinch...

Women’s Cricket Revolution: ICC World Cup 2025 Smashes Viewership Records on JioHotstar & Star Sports

The ICC Women's Cricket World Cup 2025 has unequivocally announced the arrival of women's sports as a mainstream phenomenon in India, shattering multiple viewership...

JioStar Launches Moment.AI, An AI-Led Contextual Ad Insertion Tool to Boost Ad Effectiveness

JioStar has announced the launch of Moment.AI, a new AI-powered contextual advertising tool designed to enhance the effectiveness of brand messaging. This innovative solution...

Netflix Dominates Younger Gen Z; Older Cohort Balances with Prime Video and JioHotstar

The second edition of the ET-Snapchat Gen Z Index, compiled in partnership with Kantar, has revealed a nuanced picture of streaming preferences among India's...

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