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Micro Creators Over Stars: How ChanaJor is Transforming Film Marketing

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India's traditional film marketing playbook is undergoing a radical shift as micro and mid-sized creators emerge as the primary drivers of movie discovery. According...
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Zee Launches ‘Zee Immerse’ to Redefine Branded Intellectual Properties

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Zee Entertainment Enterprises Limited (ZEEL) has announced the strategic launch of Zee Immerse, a new vertical dedicated to creating immersive, inclusive, and platform-agnostic branded...

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