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RunnTV Expands FAST Lineup with Launch of Saga Music Punjabi Channel

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Leading independent FAST (Free Ad-Supported Streaming TV) platform RunnTV has officially announced the launch of Saga Music on its platform. This strategic addition marks...
Sports

Women’s World Cup Viewership Hits Record 446M on JioHotstar as India Wins

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Women’s cricket in India has reached a monumental defining moment. The ICC Women’s Cricket World Cup India 2025 final, which saw Team India clinch...
Sports

Asia Cup 2024 Ad Rates Soar Up to 40 percent

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The advertising market for the Asia Cup 2024 is witnessing a remarkable surge, with ad rates for television and digital platforms climbing as high...
Content

BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

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The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement,...
Content

Comscore, IAMAI partner on CTV market study

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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, yesterday announced a partnership with the Internet and Mobile Association of India...

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