NDTV has announced the appointment of Siddhartha Sharma as Executive Editor – NDTV Auto, signaling a significant new chapter and transformation for its automotive vertical. Under Sharma’s leadership, NDTV Auto is set to shift its focus to the “NEXT” in mobility, prioritizing stories that transcend mere horsepower and delve into innovation, sustainability, and design.
Siddhartha Sharma brings over 14 years of diverse experience spanning journalism, technology, creativity, and digital strategy. Known as a creator, anchor, and strategist, his career has been built at the intersection of storytelling and speed, shaping how Indian audiences engage with innovation in the auto and tech sectors.
His notable previous roles include:
- Hosting and producing popular shows like ‘Technoholik’ on ET Now and ‘Gadgets & Gizmos’ on TV Today.
- Launching India’s first digital-first auto and tech show on Network18’s CNN-News18, revolutionizing audience engagement.
- Pioneering new-age formats at The Quint, such as VR reviews, mobile-first storytelling, and selfie interviews, redefining journalism as an immersive experience.
- Leading ambitious branded storytelling campaigns for global giants like Apple, Hyundai, Porsche, BMW, Samsung, and Ford during his tenure at Jagran New Media.
NDTV’s CEO & Editor-in-Chief, Rahul Kanwal, highlighted the unique value Sharma brings: “Siddhartha brings a rare fusion of creative instinct and deep knowledge of the auto industry to NDTV. He doesn’t just review cars—he explores culture, design, and the emotion behind innovation, bringing fresh perspective and purpose to every story.”
Sharma’s vision is to transform NDTV Auto into an intuitive and intelligent platform that celebrates machines while prioritizing narratives around mobility, sustainability, design, and discovery, all anchored in integrity.
Siddhartha Sharma expressed his enthusiasm: “NDTV has been the benchmark for credible, insightful and meaningful auto journalism in India. To join NDTV Auto at a time when mobility is being redefined by technology, design and sustainability is exciting, and I look forward to this journey.”
With this appointment, NDTV reinforces its commitment to exploring how mobility, design, and innovation are shaping the way a new India moves and aspires.
Key Highlights:
- Key Appointment: NDTV has appointed Siddhartha Sharma as the new Executive Editor – NDTV Auto, marking a major new phase for the auto vertical.
- Extensive Experience: Sharma brings over 14 years of diverse experience in journalism, technology, and branded content, having previously launched India’s first digital-first auto and tech show on CNN-News18 and pioneered VR reviews at The Quint.
- New Editorial Focus: Under Sharma’s direction, NDTV Auto will shift its focus beyond performance reviews to explore the “NEXT” in mobility, covering themes like sustainability, design, and discovery.
- Strategic Vision: NDTV CEO Rahul Kanwal noted that Sharma will explore the “culture, design and the emotion behind innovation,” reinforcing NDTV’s vision for meaningful and insightful auto journalism.