Live Times, positioning itself as India’s first Global Multicast News Hub, has achieved a significant milestone in the country’s broadcast sector by emerging as Mumbai’s No. 1 news channel in viewer engagement.
According to the latest BARC Week 45 data, the channel recorded an unprecedented Average Time Spent (ATS) of 1 hour and 23 minutes, a historic achievement in the highly competitive Mumbai news market.
The exceptional ATS score is a crucial performance indicator, reflecting not just the channel’s reach but the depth of viewer loyalty and content stickiness. This achievement places Live Times ahead of several long-established national players, indicating a notable shift in viewer preferences.
Live Times’ press release suggests that this shift is particularly evident among younger, urban audiences who are increasingly gravitating toward credible, fact-driven reporting.
Dilip Kumar Singh, Founder of Live Times, hailed the achievement as “historic and unparalleled.” He noted that the unprecedented ATS score reinforces the channel’s commitment to truth-based journalism. “This gives us strength to continue with the truth-based journalism, and we thank the viewers for the continued support and encouragement,” he said.
The channel’s rising viewership and engagement are supported by its comprehensive availability across major traditional and digital platforms, ensuring wide accessibility for viewers:
| Broadcast Platform | Channel Number | Digital Platform |
| DD Free Dish | 100 | Tata Play Mobile |
| Tata Play | 539 | Airtel Xstream |
| Airtel Digital TV | 385 | Dish TV Watcho |
| Dish TV | 665 | Jio TV (359) |
| Sikka Cable | 519 | DD Waves |
By setting this new benchmark in engagement, Live Times has firmly positioned itself as a leading force in Mumbai’s news ecosystem, successfully blending credibility with modern, multi-platform reach to meet the expectations of today’s evolving audience.
Key Highlights:
- Engagement Leader: Live Times, the Global Multicast News Hub, has become Mumbai’s No. 1 news channel in viewer engagement, surpassing long-established national players.
- Record ATS Score: The channel recorded an unprecedented Average Time Spent (ATS) of 1 hour and 23 minutes during BARC Week 45, signaling strong content stickiness and viewer loyalty.
- Shift in Preference: The milestone indicates a significant shift toward channels prioritizing credible, fact-driven journalism, particularly among younger, urban audiences.
- Wide Accessibility: The channel ensures widespread reach through major broadcast platforms like DD Free Dish (100), Tata Play (539), and Airtel Digital TV (385), along with strong digital presence on platforms like Tata Play Mobile and Airtel Xstream.