Enterr10 Television, the parent network of the high-performing Dangal TV, has officially appointed Sonal Poddar as its new Head of Marketing. This strategic hiring comes at a pivotal moment as the network aims to solidify its leadership in the Hindi General Entertainment Channel (GEC) space while aggressively scaling its digital and OTT footprint.

Poddar steps into the role with a mandate to spearhead the overall marketing strategy for the network, including the flagship channel Dangal TV, Dangal 2, and the network’s digital streaming platform, Dangal Play.

Sonal Poddar brings over 12 years of experience in brand strategy and media management. Most recently, she served as the Lead for Product Marketing and Public Relations at Jio Platforms Limited, where she was instrumental in the marketing of cutting-edge technologies like 5G, 6G, and Artificial Intelligence.

Her deep expertise in AI- and ML-driven marketing solutions is expected to be a game-changer for Enterr10 as it navigates a landscape where viewer personalization and digital engagement are paramount.

An alumna of the prestigious MICA, Poddar has built a versatile career across several leading organizations, including:

• Jio Platforms: Product Marketing & PR for emerging tech.
• Hungama.com: Marketing Lead for Music and OTT apps.
• India Today Group: Core roles in media and communications.
• DDB Mudra & exchange4media: Expertise in advertising and industry insights.

Her experience spans the full spectrum of marketing, from traditional film and music promotion to modern influencer campaigns and large-scale digital initiatives.

Under the leadership of Managing Director Manish Singhal, Enterr10’s Dangal TV has emerged as a powerhouse in the Hindi-speaking market (HSM), recently crossing the 50 million subscriber mark on YouTube.

Poddar’s appointment is seen as a move to further bridge the gap between rural dominance and urban expansion. By utilizing her background in product marketing and technology, the network plans to enhance audience stickiness and brand loyalty in an increasingly competitive Free-to-Air (FTA) and digital market.

Key Highlights:

• Strategic Appointment: Sonal Poddar joins Enterr10 Television as Head of Marketing to drive brand growth for Dangal TV and its digital platforms.
• Expertise: A tech-enthusiast and MICA alumna, Poddar brings 12+ years of experience from top firms like Jio Platforms, India Today, and Hungama.
• Network Focus: Her role will center on using AI-driven marketing and product strategy to strengthen Enterr10’s positioning in the GEC and OTT sectors.
• Digital Milestone: The move follows Dangal TV’s massive digital success, having recently secured a spot among the top 100 global YouTube channels.