Bollywood icon and producer Deepika Padukone celebrated her birthday yesterday with a major announcement aimed at transforming the Indian entertainment landscape. The actor unveiled ‘The OnSet Program’, a new initiative dedicated to nurturing and empowering the next generation of creative professionals in film, television, and advertising.

An extension of her existing ‘Create With Me’ platform, the program aims to bridge the gap for aspiring artists who often struggle to find a foothold in the competitive industry.

According to a PTI report, the initiative focuses on identifying promising talent from across India and abroad. By providing meaningful exposure and hands-on experience, Padukone hopes to create a more inclusive ecosystem for fresh voices.

Deepika shared the news via a video on her Instagram handle, expressing her passion for mentorship,“This past year, I’ve been feeling very strongly about identifying incredible creative talent from across the country and beyond and giving them a platform to be seen, heard and experienced. I am beyond thrilled to announce the launch of ‘The OnSet Program’ and truly cannot wait to introduce all of you to the next generation of creative talent.”

While known for her blockbuster performances in hits like Chennai Express, Padmaavat, Piku, and Pathaan, Padukone has been steadily expanding her influence as a producer and entrepreneur. This latest venture signals her long-term commitment to building collaborative systems that encourage fresh storytelling.

The ‘The OnSet Program’ is designed to offer emerging artists closer access to real-world working environments. By spotlighting talent that might otherwise go unnoticed, the program seeks to ensure that the future of Indian media is driven by diversity and skill.

Key Highlights:

• New Initiative: Deepika Padukone launched ‘The OnSet Program’ on her birthday to support aspiring creative professionals.
• Industry Access: The program is an extension of her ‘Create With Me’ platform, offering mentorship in film, TV, and advertising.
• National Reach: It focuses on identifying talent from across India and beyond, providing them with a platform to showcase their skills.
• Strategic Vision: The move highlights Deepika’s transition into a mentor and producer focused on making the industry more accessible.