Telugu ZEE5 has launched its festive brand film for Sankranti 2026, starring “Rocking Star” Manchu Manoj. The campaign, anchored by the tagline ‘Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5’, aims to solidify the platform’s position as the premier destination for culturally rooted Telugu content.

Directed by Sai Marthand with cinematography by Suriya Balaji, the brand film is set in a traditional village manduva house. The narrative follows Manchu Manoj on a heartfelt journey back to his roots, capturing the essence of a rural homecoming. The film emphasizes family bonding, playful banter, and the vibrant energy of the harvest festival, positioning ZEE5 as a “trusted entertainment companion” for every Telugu household.

Through this campaign, the platform showcases its diverse library, which includes recent hits like ‘Hanu-Man’, ‘Bhairavam’, ‘Nayanam’, and ‘Kishkindapuri’. Manchu Manoj expressed that the project allowed him to revisit the light-hearted, high-energy roles that fans have long associated with him.

Beyond the festive celebrations, Telugu ZEE5 has confirmed a robust lineup of big-ticket releases for the coming months. High-impact projects include:

• Mana Shankara Vara Prasad Garu: Starring Megastar Chiranjeevi and Nayanthara.
• Bhartha Mahasayulaku Wignyapthi: A mass entertainer led by Ravi Teja.
• Gurram Papireddy: Another anticipated project featuring the “Mass Maharaja.”

Anuradha Gudur, Business Head – Telugu ZEE5, noted that the platform’s focus remains on a “diverse mix of entertainment” that reflects regional sensibilities, from star-driven blockbusters to rooted family dramas. By integrating festive nostalgia with a strong future pipeline, Telugu ZEE5 is set to dominate the regional OTT landscape throughout 2026.

Key Highlights:

• Festive Campaign: Manchu Manoj stars in the ‘Mana Pandaga’ brand film, celebrating Sankranti traditions and family togetherness.
• Top-Tier Talent: The film is directed by Sai Marthand (of Little Hearts fame) and captures a vibrant, traditional village homecoming.
• Major 2026 Slate: Upcoming releases feature Tollywood heavyweights including Chiranjeevi, Nayanthara, and Ravi Teja.
• Cultural Resonance: The campaign reinforces ZEE5’s commitment to providing “Mana” (Our) entertainment specifically tailored for Telugu audiences.