‘Bigg Boss Malayalam’ Season 7 has cemented its status as one of Kerala’s most powerful and successful entertainment franchises, delivering unprecedented viewership and engagement across both Asianet and JioHotstar. The season emerged as the strongest edition yet, establishing new benchmarks in audience reach, watch-time, and advertiser confidence, underscoring the show’s deeply woven presence in Kerala’s cultural fabric.
The show’s digital performance this season significantly surpassed all previous editions, demonstrating a major shift in consumption patterns.
- Overall Surge: Season 7 recorded an overall 65% surge in video views and a strong 36% rise in total watch-time on the JioHotstar platform.
- Finale Day Peak: The Grand Finale day (3 August 2025) alone witnessed nearly 2x growth in video views and a massive 137% increase in watch-time compared to Season 6.
- Connected TV (CTV) Growth: Connected TV viewing emerged as a key driver, contributing 25% of the total watch-time. This indicates the show’s growing prominence as a large-screen, family co-viewing experience.
- The season achieved its highest-ever weekday and weekend performance, solidifying its platform dominance throughout its broadcast.
The television broadcast on Asianet mirrored the show’s digital success, demonstrating extraordinary reach across the state:
- Massive Reach: The show reached approximately 84% of Kerala’s population.
- Viewer Numbers: Asianet registered a reach of 7.37 million viewers.
- Ratings Highs: Season 7 delivered the highest Grand Finale ratings in the history of the franchise, alongside record-breaking weekend ratings and top weekday ratings.
The massive viewership translated into unparalleled cultural influence and commercial success:
- Social Media Momentum: The season amassed a staggering 6.2 billion interactions across platforms, reflecting its soaring popularity and cultural buzz.
- Resonant Moments: A notable highlight was a commoner finishing as the second runner-up, which resonated strongly with the audience. Additionally, Mohanlal’s refreshed look became a widespread cultural talking point.
- Advertiser Trust: The show proved its unmatched influence by securing 17 national and regional advertisers across TV and digital, including major brands like MyG, Maruti, Berger Paints, Swiggy, and Havells, reaffirming its status as Kerala’s most powerful media property.
As Krishnan Kutty, Head of Cluster, Entertainment (South), JioStar stated, the surge in engagement reflects “genuine appointment viewing that brings families and communities together,” and reaffirms the franchise’s “unmatched ability to shape culture and drive conversations at scale.”
Key Highlights:
- ‘Bigg Boss Malayalam’ Season 7 became the strongest edition of the franchise, setting new benchmarks in reach, watch-time, and engagement across Asianet and JioHotstar.
- The show achieved massive digital growth on JioHotstar, recording an overall 65% surge in video views and a 36% rise in total watch-time, with Connected TV driving 25% of the consumption.
- On Asianet, the season reached approximately 84% of Kerala’s population (7.37 million viewers) and delivered the highest Grand Finale ratings in the franchise’s history.
- The season proved its commercial power by securing 17 national and regional advertisers and generated significant cultural buzz with 6.2 billion interactions across social media platforms.