DD National’s latest animated series ‘Sriman Rama’ has taken the nation by storm, enchanting over 2 million viewers in just three months since its Hindi-language premiere. The series, which chronicles the childhood adventures of Prabhu Shriram, has quickly become a favorite among young audiences aged 6 to 12, effectively blending entertainment with educational elements.
‘Sriman Rama’ offers a captivating glimpse into the early life of Shriram during his time at Maharshi Vasisht Gurukul, where he embarks on various adventures alongside his brothers and friends. The series aims to promote positive values through its titular character, who exemplifies courage, respect, and compassion. By presenting a relatable figure for children, the show seeks to instill virtues that contribute to their growth into responsible individuals.
Satyakashi Bhargava, the creator and director of ‘Sriman Rama’, expressed his gratitude for the series’ positive reception. “It’s heartening to see ‘Sriman Rama’ received well on a national platform,” he said. “DD National’s legacy with Ramayan made it the ideal choice for this series, and the applause from viewers reaffirms the need for culturally relevant content that can be cherished by young audiences.”
The series garnered additional recognition from Prime Minister Narendra Modi, who mentioned it in his recent Mann Ki Baat address, highlighting the importance of “Made in India” animation. This endorsement has spurred Mara Creations, the production studio behind ‘Sriman Rama’, to aim for expansion beyond Indian borders. Bharavi Kodavanti, CEO of Mara Creations, emphasized the show’s potential to inspire a global audience, stating, “With nearly a third of India’s population under 15, engaging them through culturally enriching content is crucial. We’re excited to bring Sriman Rama to various Indian languages and eventually to international audiences, as the qualities of Maryada Purushotham resonate universally.”
The success of ‘Sriman Rama’ highlights a growing demand for content that integrates storytelling with educational and cultural values. DD National’s decision to air this show aligns with its mission to provide enriching programming for Indian youth. As the series continues to expand its reach, Sriman Rama stands out as a valuable addition to Indian children’s entertainment, successfully entertaining while imparting significant lessons.
Key Highlights:-
- Viewership: Over 2 million in three months.
- Target Audience: Children aged 6 to 12.
- Cultural Values: Emphasizes courage, respect, and compassion.
- Global Ambitions: Plans to expand into various Indian languages and international markets.